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MBP Rebranding

The Challenge

As Marketing Team lead, my goal was to visually align the Multicultural Business Program with Cal Poly University Marketing to increase professionalism and visibility as a student service. I created clear guidelines to successfully communicate the rebrand to my marketing team and easily transition to future teams.

Redesigned Logo

Changes: switch to Cal Poly University colors and font, remove light rays to simplify​

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Developed a Brand Kit

Editable Canva document enables team members to directly copy and paste elements into their designs.

MBP Brand Kit.png

Applied Brand Guidelines to Instagram

BEFORE

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AFTER

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  • Colors align MBP with Cal Poly

  • Typefaces are consistent, clear, and professional

  • ​Increased cohesivity through feed even with 3 different team members designing graphics

Printed Media

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Flyers for tabling

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Door Sign

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Guest Speaker Thank You Notes

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Outdoor sign

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Sticker

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